5 Important Thumb Rules to follow while writing for a Mobile Audience

With the advancement in technology, there have been tremendous progressions in this field. From desktop to laptop, from laptop to palmtop or even mobile phones, nothing but the e-commerce industry has seen huge success within the last few years. This has led to inventing fresh and original content marketing strategies for each generation. As the people are winding their lives in the blink of an eye, keeping the consumers engaged to your products and services is like biting off more than you can chew. You have to be very direct and precise in what you are serving them in the content. You cannot manage the same content for mobile users if it has hit the bull’s eye to the group of other mediums.

As every dish served on the table is judged by the way it is garnished, you have to ensure that no matter how informative and concise the content is, it must be presented flawlessly. If you are trying to bring the best out of yourself to grab this particular audience, here are few simple thumb rules to follow while writing for a mobile audience.

Thumb Rule 1 –Strong Captivating Headings

It is natural for people to read content with strong, bold and captivating headings more in comparison to the one under mundane headings. Although it must have a couple of keywords offered by SEO specialists, the heading must be so bold that readers just cannot overlook them.

It is to be noted that using tough words does not mean you have made a strong heading. It can be placed to the audience in the easiest musical way. Sometimes, even the simplest of the words can take the readers’ heart away.

Thumb Rule 2 – EngagingOpening Statement

The next is followed by an opening statement. These are the initial lines in a content that gives the readers a sneak peek at what exactly and how fundamentally you have framed the entire content. Pull the attraction of your audience with a bang. An enthralling statement is always set to grab and provoke interests of the audience. Keep the suspense alive throughout the content. Do not let it drop anywhere because you can believe to lose the readers when the write-up can be easily predicted.

Thumb Rule 3 – Attractive Graphics

A book is always judged by its cover. Hence, set the level of your content extremely high by having the most intuitive graphics. Mobile users will only go with something that looks appealing to them. Have relevant image(s) on your website. Engaging videos, attractive ads and interesting pictures shall pull more traffic to your site. Informative images or videos that will load quickly and seize the right eyeballs will only make your site progress exponentially.

Thumb Rule 4 – Be Precise

Captivating content must always be precise and to-the-point. Just a prologue can explain the entire story. You cannot take the risk of using all the thumb rules and missing out this one and precise content doesn’t always mean to have only a line or two for the context. Put yourself in the shoes of the readers and make a content that is information driven. Just a few lines must represent the entire page. That is surely one thumb rule you cannot get away with.

Thumb Rule 5 – All’s Well That Ends Well

Keep the grip right until the period of the last statement. Get a speech balloon with phrases like ‘Coming up next…’, ‘When we return…’ or even something such as ‘More to come, right after this’, ‘We are not done yet’ can keep the audience on their toes for the next venture that you will be bringing in.

Takeaway

Keep in mind these thumb rules and write a user-friendly content. Simple words yet enchanting context will surely do the magic for you. Also, support it with the best User Interface to let the audience stay glued to your presentation.