10 Important Aspects to Consider when Hiring a Content Writer

Being a content marketer can be a tough task. You need to be as good as running an entire business. Right from framing the content to working on socializing it, it becomes your job to take control of the entire channel. You might think of hiring a writer who can write the right content for your business as per your requirement and guidelines. But wait, are you worried that the credibility of your business is at stake? If a skilled content writer has the power to take your content high, a poor selection of writers may pull your business reputation and cost you more. Can you imagine your business crippling down just because of one mistake?

Have a quick look at these no-brainer tips to Consider when Hiring a Content Writer for your Business

1. The Skills

This is one basic necessity you need to be strict with. The skills of your writer should always be taken seriously. If you need to hire an article writer for your business, try his or her skills in that particular niche. Let them present you only those skills which you are trying to have for your business. Evaluate their skill on the basic parameters of readability, grammar, spelling, and structure of the content.

2. The Experience

Yes, it does count! You just cannot hire any fresher to write content for a higher authority link. You can’t just see the experience of the content writer but need to evaluate the relevance of his experience with respect to your specific project.If one writer is experienced with writing good blog posts and the other one is experienced with technical write-ups and you are looking out for someone who can manage the best manuals for electronic items, get the technical content developer for you even if the former one is also experienced.

3. The Excitement

Would you like to have somebody who is just as lame as an inanimate object? Obviously NO! Hence, grab the person who is as crazy as you for your business to run successfully. He should care about what you care for while framing the content. Let him ask you hundreds of questions. See that spark in his eye, tone or any form of communication. If he has it, hire him before your competitor does.

4. The Knowledge

You cannot ask a fashion blogger to write about the medicinal sector. This can turn out to be the biggest blunder for you. Choose a person who has the right amount of knowledge about your business. He should be able to answer all the 5Ws and 1H questions which are What, When, Where, Why, Who and How. You can make adjustments with the payment but not with the success of your business.

5. The Pay

This is one critical sector where every start-up may cringe for. It is rightly said, “You always get what you pay for!” You would need to pay more for experienced and higher quality writers. Hence, set your budget according to your needs. You may not want to hire a poor writer just because he is asking for less money. You cannot expect good content writers with a lower price tag. Remember, if you pay less you shall get less.

6. The Deadlines

A thumb rule that you have to be strict with is the deadline!  You just cannot miss any of them! Keep a habit of asking for the work way before time. You can control human disasters but not the natural ones. Try to mention it right in the job description. However, leniency should not be adjusted here.

7. The Revision

A poor writer will always try to get away with his writing and avoid any kind of revisions. However, a dedicated one will make it to the top-notch quality, no matter if he has to scan it through a fine tooth comb multiple times. Each writer has different policies. Understand before you commit anything. It is to be noted that if you are asking for change that changes the overall scope of the work, an experienced writer would ask for an additional charge.

8. The Portfolio

Not only the creative artists should have a portfolio; even the writers have their own style and level of reaching the target audience. Ask for their portfolio where you can precisely relate to the links or content they have written. Ask yourself if that flair of writing can suffice your needs?Will your audience be able to connect to it?

9. The References

Although it does not seem good to make a background check, you have to if you feel the need to! Ask their past clients how they have progressed with them. Try to find referrals from them and understand how the writer is as a person by contacting some of the colleagues he has worked with.

10. Do You Like Your Writer

Ask this question hundreds of times to yourself. If you genuinely like the writer, hire him. If somewhere you get the vibe of him being a little suspicious or odd, it is better to wait and move to the next.

Takeaway

Remember that you are handing over the future of your brain-child in somebody else’s hands. Choose precisely. Hasty decisions may let your efforts go in vain or make you redo the same thing.